Landing brand deals is not about having the biggest following. It is about showing a brand you can make videos that work for them. Here is how to approach brands the right way.
1. Know your niche
Brands want creators who fit their audience. Be clear about what you make, beauty, fitness, food, tech, and pitch brands that match.
2. Build a simple portfolio
Have 3–5 of your best videos ready. If you have not worked with brands yet, film a few spec videos for products you already use. Show hooks, storytelling and clean editing.
3. Keep your pitch short
- Who you are and what you create (one line).
- Why you like their product.
- One specific video idea for them.
- Links to your portfolio and your rates or openness to barter.
4. Share numbers that matter
Average views, engagement rate and audience location matter more than follower count. Be honest, brands check.
5. Start with barter to build proof
Barter deals (free product for content) are a great way to build a portfolio and brand relationships fast. Many turn into paid work later.
6. Deliver on time, every time
Brands come back to creators who are reliable. Hit deadlines, follow the brief and communicate clearly.
On CollabHQ, you do not have to cold pitch, brands post campaigns and you apply directly. Deliver 10+ collabs and you unlock Premium+ with priority access to the best campaigns.