Blog
Guides for brands & creators
Simple, practical reads on video-first influencer marketing, UGC and brand deals.
Why the creator economy is growing in 2026
The creator economy keeps growing in 2026. Here is why brands are moving budget to short-form video creators on TikTok, Instagram, YouTube and Snapchat.
5 min read · Read For brandsHow brands are using influencer marketing in 2026
A simple guide to how brands use influencer marketing today, product seeding, UGC ads, launches and always-on creator programs on TikTok and Instagram.
6 min read · Read For creatorsHow creators should approach brands (and actually get replies)
Tips for influencers and UGC creators on how to pitch brands, what to send, and how to land your first brand deals on TikTok, Instagram and YouTube.
5 min read · Read For creatorsHow much should a brand pay an influencer, and how much should creators charge?
Influencer rates explained simply for 2026: typical prices for TikTok, Instagram and UGC videos, plus how creators should set their rates.
6 min read · Read For brandsWhy barter deals are a great way to run 200+ UGC campaigns a month
Barter collabs let brands scale UGC to hundreds of creator videos a month at low cost. Here is how barter deals work and why they scale so well.
5 min read · Read